The Neoasia Story

NeoAsia

Founded in 1995 and headquartered in Singapore, Neoasia was built with the goal of establishing itself as the foremost distributor of medical aesthetics and dermatological technologies in Singapore and Asia.

Incorporating the ‘亚’ character from the homophone Mandarin translation of Asia (“亚细亚洲”), with the icon designed to call to mind the imagery of a gate; these elements work in confluence to convey the motivation driving Neoasia since our beginning.

Here, we pay homage to our commitment to our many partners around the world—to be a trusted ally on their journey into Asia, opening doors to local markets as they enter the gateway into the World’s largest continent.

With a record of working with the most trusted names within the field of medical aesthetic equipment and skincare, we introduce world-class technologies together with our principal brands to partner doctors across our networks. By understanding the results they work to achieve for their patients, we make it our mission to help them perform at the highest level, using tools they can trust.

Core Values

Partnership

With patient safety and comfort at the forefront of our partner doctors’ minds, it is Neoasia’s fundamental commitment to assist their achievement of these goals. Our strategy is simple: we like technologies that are most importantly safe, and effective. With a record of working with the best brands in the medical device industry, their innovation is able to reach and touch the lives of large numbers of end-users as our network of partner doctors choose to work with reliable top of the line tools they can trust to meet the needs of patients under their care.

Trust

Neoasia is built upon a belief that trust underlies all successful and longstanding relationships. From our commitment to prioritizing the safety and comfort of the end-user of a product, to ensuring our partner doctors’ satisfaction with the support provided by us, to the confidence brands have in us to introduce their technology to a vast network of users—our years of experience in the industry is testament to our commitment to building fair and lasting partnerships.

Growth

At Neoasia, we are continually motivated by a steadfast commitment to growth; exploring opportunities in extending new networks of cooperation with our business partners, and encouraging the pursuit of individual growth through learning for all members of our team.

As an organization, we want to provide a nurturing environment underpinned by a learning culture, with growth opportunities for everyone on the team. By encouraging individual growth and skills development, our people grow alongside the company and gain confidence to be better team players. 

Check out the following video to know a little better who we are.

What We Do

The advent of the sophisticated consumer in Asian markets means that our team has its work cut out for us. Taking on this challenge, our continued success follows from simple tenets; to understand what each stakeholder wants to achieve, then treating this as our call to action.

The following are some ways in which we work with our partners:

Medical Aesthetic Devices & Skincare Distribution

Neoasia is committed to introducing innovative technologies that are clinically proven to be both safe and effective.

Beginning first in 1995 with NEOSTRATA®, Neoasia’s portfolio of partners now include a host of many other brands that are likewise distinguished technologies trusted and enjoyed by their end-users.

 As a leader in the field of providing medical aesthetic technologies, we are confident of catering to any specific needs of our partners.

Find out more about the brands within our portfolio in the Product page, and click through to the brand sites or contact us if you should have any further enquiries!

Education & Training

In line with our Core Value of being a growth seeking organization, we believe in investing effort to ensuring that our partner doctors are able to harness the best experience when it comes to wielding new technologies at their hands through training programmes, technology promotion and education.

Neoasia also maintains an active involvement with related workshops within our markets and regularly sponsors and organize conferences and exhibitions as part of our effort to strengthen and build long lasting partnerships across our networks.

 Find out more in our News & Updates channel for some programmes we are involved with.

 Equipment Support & Maintenance

As part of a longstanding commitment to building lasting partnerships, Neoasia invests in providing our partners with the requisite post-sales support so that their equipment may perform at its optimal condition. With top of the line technology, our team seeks to complement that too with top of the line after-sales support. 

In the video below, we are proud to introduce Ryan, our regional technical manager. A member of the Neoasia team for 16 years now, we follow him on a typical day out as we learn more about what his mission entails!

Our Leaders

  • Jimmy Ang
    Chief Executive Officer

    Jimmy founded Neoasia in 1995. An experienced navigator in the pharmaceutical and skincare landscape, Jimmy’s many years of experience in the field of personal care began with his work with a number of the industry’s biggest players such as Johnson&Johnson, Bristol-Myers Squibb and Ciba-Geigy (now part of Novartis).

    As exemplary of characteristic perspicacity and acumen, Jimmy directed Neoasia’s growth since 1995 with a particular view to the aesthetic specialty, a sector in the personal care market that has, and will only continue to see interesting growth prospects.

    In fine weather, Jimmy enjoys a good game of golf. He is also a more than competent chef!

  • Heng Hui CHEN
    Chief Operating Officer

    Heng Hui graduated from National University of Singapore with a degree in Economics and started his career as a business analyst with Heineken China. Prior to joining Neoasia, he was a member of the capital markets team with Bayerische Motoren Werke (BMW) AG, based out of Munich and Beijing.

    In his free time, Heng Hui enjoys reading history, swimming, and trying his hand at new recipes.

  • Leslie Koh
    Chief Corporate & Financial Officer

    Leslie has an Honours degree in Economics from the National University of Singapore and a Masters degree in Accounting. Prior to Neoasia, he held various senior roles in finance for over 25 years at BNP Paribas, UBS and as partner and head of corporate finance at Ernst & Young. Leslie enjoys the endeavour of helping bring Neoasia to its next level of development as the premier skincare provider in Asia.

    An avid lover of the outdoors, Leslie frequently extreme-tests our sun care products!

  • Maybelline Ang
    Director, HR & Admin

    Maybelline holds an Honours degree in Information and Communication Management from the National University of Singapore, and a Graduate Diploma in Human Capital Management from the Singapore Human Resources Institute. Beginning her career with a corporate role in a local bank advocating for business technology services, she soon found her calling in HR and continually champions her belief in HR from the heart as she seeks to make a difference for the individuals she supports at work everyday.

    Outside of work, Maybelline spends her time playing and learning alongside her children.