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Singapore, April 2008 – NeoAsia announces the appointment of MediaCorp artiste, Jacelyn Tay, as the new face of NeoStrata. Jacelyn will be featured in advertising campaigns for the NeoStrata line of skincare products beginning June 2008.
Said Mr. Jimmy Ang, Managing Director of NeoAsia, “Jacelyn represents today's consumers who are savvy and discerning of quality skincare products. Her sophistication and keen awareness of proven technologies with science reflect the NeoStrata brand perfectly."
Celebrity actress and Health & Beauty guru, Jacelyn Tay, is no new face in the regime of health & beauty. A Star Search winner in 1995, Jacelyn had since then experienced and gathered loads of knowledge in keeping good shape in both mind & body over a period of 10 years in the media industry. Her first book, 'Feel Good Look Good with Jacelyn' published in 2004, made her one of the few local writers who made it to No. 1 for non-fiction books in The Straits Times Life! 'Best Seller List'. Her second book, 'Makeup for the Asian Women', published in 2005, was also a hit and has been requested for a reprint. Jacelyn Tay is also the founder of The Health Club, an East-meets-West Health and Weight Management center that aims to restore health and beauty through holistic approaches such as Traditional Chinese Medicine, herbal healing, dietetics and nutrition.
This MediaCorp artiste-turned-entrepreneur is now very focused on her business; in fact, she hopes to win the Young Entrepreneur Award. Jacelyn is currently pursuing a degree in dietetics and nutrition.
As someone who believes and actively promotes health-related knowledge, Jacelyn is convinced of the NeoStrata anti-aging technologies that repairs and rejuvenates skin. “I’ve gone through the extensive clinical papers and studies by NeoStrata and seen the skin results achieved,” Jacelyn says. “I definitely believe in the science behind the products and have confidence in them!” NeoStrata, the founder of AHA technology, is an established medically proven skincare brand in the dermatological skincare market, with more than 100 patents and licensees of AHA technology under its brand.
This season’s product focus is on the Bionic range of the NeoStrata product range. From the creators of Alpha Hydroxy Acid (AHA) comes the Lactobionic Acid (third generation AHA), a new breakthrough in skincare technology. Lactobionic Acid is a potent anti-oxidant with humectant properties that attracts and binds water to leave skin with a velvety smooth sheen. Lactobionic Acid is proven to combat aging and is eight times more moisturizing than normal AHAs. It is gentle and non-irritating to the skin.
Look out for Jacelyn Tay on her journey to a younger and more radiant skin, through this Bionic range and the benefits of the NeoStrata’s AHA
technology.
About NeoStrata
NeoStrata is the founder and market leader of AHA technology that heralded a new era in the field of dermatology. The NeoStrata Company, located in Princeton, New Jersey, develops and markets advanced dermatological and skin care products through consumer outlets and physicians' offices in the United States, and Internationally through physicians' offices, pharmacies and spas.
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